Sentosa
Discovery Tours Pte Ltd Changes Company Name to Faber Tours
Pte Ltd
“New name indicates the diversification and expansion
of business activities, leverages strength of new product
line, aligns corporate and product brand identities and
signals our corporate core values.”
Singapore
– November 16th, 2004 – Sentosa Discovery Tours
Pte Ltd officially announced today that it has changed its
company name to Faber Tours Pte Ltd. The goal of the name
change is to adjust and refine the public and trade’s
perception on its existing and new business activities,
leverage the strength of the customized and specialized
product and service lines and align its corporate and product
brand identities.
The name
Faber is derived from the second highest hill in Singapore,
the Mount Faber. This hill was named after English Captain
Charles Edward Faber in the nineteenth century, who built
the narrow road to a previous signal station at the summit.
The latter’s location is where the Singapore Cable
Car is currently situated. As Faber Tours is a wholly owned
subsidiary of Singapore Cable Car, the name improvement
clearly illustrates the association between the holding
company and its subsidiary.
“Faber
Tours” is to the point, short and memorable. In addition,
this transformation is necessary as the company has grown
and expanded beyond its original purpose of just being a
Sentosa Island guided tour operator. The previous name had
always blurred the public perception on the business activities
as well as the products and services offered by Faber Tours.
Therefore, a more appropriate and concise name that is able
to bridge the association with the holding company and effortlessly
etch in the mind is required to strategically position the
company, its product and services.
And remember;
only the name is changing. They are the same people dedicated
to providing the same outstanding award winning service
and achieving the same excellent results for their clients.
Faber Tours Pte Ltd will continue to be the leading provider
of customized and specialized tour programmes and services
to its established travel agent and direct customer bases.
With thirteen years of experience in this field, Faber Tours
will continue to expand their business aggressively in these
areas more than ever through their strong relations and
network with the local and international travel agents.
"Effectively
we are leveraging the phenomenal success of our cable car
service and other novel customized and specialized products,"
said Frankie Chin, Director of Sales, Faber Tours. "With
over 100 travel agents using our products and services today,
we felt it was a good time for this corporate name change,
to capitalize on the momentum of our new products."
Faber Tours
has adopted its new name as a statement of the brand value
of its products and is delivering on this promise with a
synergistic, two-pronged approach. First, Faber Tours will
continue to offer and expand on their popular cable car
services, Sentosa Island tours and other specialized and
customized tour programmes. Seamless, safe and sophisticated,
such programmes provide our local and overseas travel agents
unique tourism solutions that include the business traveler’s
and educational packages, Singapore’s unique attractions
as well as international exotic destinations. Second, Faber
Tours other service offerings such as ticketing agent and
coach services complement the product lines and offers a
complete package for product marketing and customer support
for their new tour programmes.
"In
conjunction with our aggressive product development and
service strategies, we have been pursuing the development
of a strong corporate identity that will accurately represent
our company and its services to our clients and prospects”,
stated Susan Teh, General Manager of Singapore Cable Car.
"While our subsidiary company’s name is changing,
all core elements of the organization will remain the same.
Faber Tours will continue to place emphasis on our strong
partnerships with the existing and potential travel industry
agents. We definitely welcome any agents to collaborate
with us to capture this newly define tourism market."
continued Susan.
Along with
the name change, the company adopted a new corporate identity,
including a new logo and visual identity, and a new website
that can be found at www.fabertours.com.sg. The changes
are effective immediately, and all future business activity
will be undertaken with the new name.
For More Information
For more
details on the corporate name change and the company’s
product and services, please contact the followings:
Company Contact:
Media/Press Release Contact:
Faber Tours Pte Ltd Singapore Cable Car (Pte) Ltd
Mr. Frankie Chin - Director of Sales Mr. Ian Fong
Tel: 65-6377-9638 Tel: 65-6377-9616
Email: frankie.chin@cablecar.com.sg Email: ian.fong@cablecar.com.sg
